Incubator for new business models and innovation impulses
About us
Otto Krahn New Business is the business incubator of Otto Krahn Group. Its role is to explore, pilot and grow innovations for the businesses of the group as well as to identify and develop new business models and markets.
Our team collaborates with universities, start-ups and other partners in our growing, deep-tech focused innovation ecosystem to identify strategic investments and develop new venture ideas.
We are active on three different levels of integration with the existing Otto Krahn businesses:
- Business Innovation – for and with our existing businesses
- Enhancing Business Models – new and connected business models in our current value chain
- New Horizons – diversify and transfer our strengths and expertise into new value chains
How we interact with start-ups
We evaluate the start-ups approaching us or found by our scouting activities based on relevance for our (new) business strategies and the current innovation search fields. Our business experts from the entire Otto Krahn Group are part of this evaluation. Therefore, we usually ask the start-up teams to share more detailed information with a short questionnaire.
If there's a fit, we follow up immediately with joint calls together with our business experts. Beside identifying synergies and piloting opportunities, they provide start-up teams with valuable feedback for their business model. We usually decide about ongoing collaborations, investments or other forms of partnerships following a joint pilot.
Otto Krahn Group's vision
As a family company we create lasting values based on the ambition for partnership, sustainability and innovation.
Contact
Otto Krahn New Business GmbH & Co. KG
Mühlenhagen 35
20539 Hamburg
Registration
Register here to get in touch with us.